ExtendMax Wins “Best IOR & EOR Services Provider” at Global Brand Awards 2025

Jun 06, 2025 – ExtendMax Vietnam Company Limited is proud to announce its second consecutive win at the Global Brand Awards 2025, organized by Global Brands Magazine (GBM), UK. The company has once again been honored with the prestigious title of “Best IOR & EOR Services Provider of the Year”, solidifying its position as the most trusted name in Vietnam for Importer of Record (IOR) and Exporter of Record (EOR) services.

This recognition marks more than just an award—it is a strong validation of ExtendMax’s ongoing efforts to streamline market access for multinational technology companies entering Vietnam, helping them navigate legal, technical, and operational complexities with confidence and clarity.

“This award represents the trust our clients place in us. Behind every successful IOR/EOR project are countless hours of research, problem-solving, and seamless execution by our dedicated team,” said Mr. Tran Thanh Phuong, Founder and CEO of ExtendMax. “It’s our mission to ensure that even the most complex import/export cases are handled professionally and lawfully—minimizing risks, reducing delays, and protecting our clients' business interests.”

WHY EXTENDMAX WAS SELECTED AS GMB AWARDS WINNER

According to the judging panel of Global Brands Magazine, ExtendMax stood out due to three core strengths:

1. Deep Regulatory Expertise: ExtendMax specializes in ICT compliance, cryptography import licensing, cybersecurity regulations, and customs procedures—areas that are often bottlenecks for global firms entering Vietnam.

2. End-to-End Execution: From early-stage compliance assessment to customs clearance and post-importation support, ExtendMax offers fully integrated IOR/EOR solutions tailored to mission-critical supply chains.

3. Measurable Results: In 2024, 100% of IOR/EOR projects handled by ExtendMax were completed on time, fully compliant with Vietnamese regulations, and without a single legal or procedural dispute—underscoring its reliability.

See more: Global Brand Awards 2025 Winners List

 

CASE STUDY: LEGO $1.3 BILLION FACTORY IN VIETNAM

In late 2022, LEGO began construction of its largest and most advanced factory globally, valued at $1.3 billion, in Vietnam. A critical component of the project involved importing IT systems, including cryptographic and cybersecurity equipment—categories subject to strict import controls under Vietnamese law.

As LEGO’s local team was newly established and unfamiliar with these regulations, ExtendMax stepped in to serve as the Importer of Record and provide comprehensive regulatory consulting. ExtendMax:

>>> Advised on HS code classification and determined applicable licenses and conformity standards;

>>> Managed customs clearance and legal filings, including licensing procedures for civil cryptography;

>>> Coordinated with suppliers and testing laboratories to prepare and validate all required documentation.

Thanks to ExtendMax’s rapid and accurate execution, millions of dollars worth of IT equipment were successfully imported on schedule, avoiding costly project delays and regulatory risk. 

ABOUT THE GBM AWARDS AND GLOBAL BRANDS MAGAZINE

Global Brands Magazine (GBM) is one of the world’s most prestigious publications, headquartered in the United Kingdom. The magazine is renowned for evaluating and honoring outstanding global brands across various industries, including finance, technology, logistics, consumer goods, education, and professional services. GBM is highly regarded by industry experts thanks to its rigorous, transparent, and independent selection process. The awards’ judging panel comprises seasoned international experts in each sector, ensuring objectivity and credibility in every decision.

Launched in 2013, the Global Brand Awards is GBM’s annual awards program, recognizing brands that demonstrate sustainable growth strategies, operational innovation, and real impact in their respective industries. Each year, the program receives thousands of nominations from more than 60 countries and territories. However, only a select few brands that truly stand out in terms of performance, reputation, and influence are chosen for recognition.

At the 2024 awards ceremony held in Bangkok, Mr. Jay Reddy, CEO of GMB, shared:

“This year’s awards process was rigorous and over 20,000 companies were evaluated across various categories. It’s a privilege to host the winners of these awards under one roof. Their commitment to fostering lasting brand value through customer satisfaction is truly admirable. We extend our heartfelt congratulations and best wishes to all the deserving winners.”

In Vietnam, only a limited number of enterprises have received the Global Brand Awards. Those that do must demonstrate exceptional brand positioning, strategic execution, and operational excellence. Notable past Vietnamese winners include Vinamilk, Vietnam Airlines, MB Bank, HD Bank, TH True Milk, and ExtendMax.

In 2024, ExtendMax was honored for the first time by GBM with the title “Best Regulatory Compliance Consulting Firm Vietnam”, marking a significant milestone for a Vietnamese company in the field of legal and regulatory consulting for product conformity. In 2025, ExtendMax maintained its strong performance and was honored once again—this time with the title “Best IOR & EOR Services Provider of the Year”, making it one of the few Vietnamese companies to win back-to-back GBM Awards.

Surpassing hundreds of international nominees, ExtendMax’s victory is not only a testament to its professional excellence recognized by global experts but also a proud moment for Vietnam’s legal compliance, certification, and import-export service industry. It affirms that Vietnamese enterprises are fully capable of competing and delivering services at a global standard.