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Trần Thanh Phương (Alex) - CEO & Founder of ExtendMax

AuthorTrần Thanh Phương

Biography and career achievements of Tran Thanh Phuong (Alex Phuong Tran) - Founder and CEO of ExtendMax Vietnam Co., Ltd.

Tran Thanh Phuong (Alex Phuong Tran) is a Vietnamese businessman, founder and CEO of ExtendMax Vietnam Co., Ltd. Phuong has more than 20 years of experience in the field of executive management . Phuong is also known as a leading reputable expert in Vietnam in the field of certification of conformity, import and export procedures for information technology equipment with more than 10 years experience. Under his leadership, ExtendMax has developed into a professional company in market access services of international stature, becoming a supplier of the world's leading technology corporations such as Amazon, Microsoft, Lenovo, Dell, ASUS, Oppo...


Biography summary


Born: 1980
Home town: Hai Phong, Vietnam
Residence: Hanoi, Vietnam
Nationality: Vietnam
Education: Engineer degree
Occupations: Entrepreneur, founder, manager, investor, jurist, consultant, marketing expert, SEO expert, copywriter
Organization: ExtendMax Vietnam Company Limited
Career: ExtendMax - CEO, Founder
  VNCA laboratory - Co-founder
  AZ Global Technology JSC - Co-founder
  Cleverlearn Trung Hoa - Co-founder
  APBHN (Heineken) - Area Sales Manager
  Diageo Vietnam - Area Sales Manager
  Carlsberg Vietnam - Biz Development Manager
  Coca-Cola (CCVBN) - District Sales Manager
  PTSC M&C - Commercial Executive
Website: LinkedIn Profile
  Facebook Profile
Awards: SME100 Asia, Global Brands Award
Archievement: Judge for Stevie Awards 2024



Tran Thanh Phuong was born in 1980 in Hai Phong in an ordinary family. Since childhood, Phuong has shown a passion for reading and business. Phuong had the first "start up" with a sidewalk stall that rented out books at the age of 12 with capital  of hundreds of books he collected over the years.

At the same time, Phuong also worked hard at the local market and had many different part-time jobs such as selling vegetables, making bricks, fishing, salesperson at a clothing shop, and tutoring. Rich business experiences during her youth awakened and nurtured Phuong's desire to become a businessman.



After graduating from university, Phuong started his first career as an employee of the Commercial Department of Petrolium Technical Services Company (Mechanical & Construction) - PTSC M&C (under Petro Vietnam Group) in 2002. This position helped him gain experience in international trade, how to implement large projects and coordinate work between different departments.


Tran Thanh Phuong in 2006

During the period from 2006 ~ 2014, Phuong moved to the field of sales management and held sales manager and sales manager positions at multinational corporations in the beverage and alcohol sector including Coca-Cola, Carlsberg, Diageo, Heineken. This is the stage that helps Phuong accumulate valuable experience and skills in the fields of business management, sales and marketing.


Tran Thanh Phuong in 2013 when he was an Area Sales Manager at Heineken

With the experiences he has gathered, Phuong also has other successful personal business projects during this period such as a cafe and founding a Cleverlearn franchise foreign language center.


ExtendMax foundation

Phuong's chance with ExtendMax began in 2014. He realized there was a great need for consulting on regulations on quality certification and procedures for import and export of information technology products in Vietnam, but there was a lack of information, professional and reputable agency to meet. He decided to seize this opportunity and founded ExtendMax in 2015 with the mission of being a bridge between the world's leading manufacturers and the Vietnamese market.

Under the leadership of CEO Tran Thanh Phuong, ExtendMax has achieved many significant achievements such as participating in the Ben Thanh - Suoi Tien MRT project, being a consulting service provider on equipment import and export procedures for LEGO factory project that worth approximately 1 billion USD in Binh Duong, becoming the official supplier of giant technology corporations such as Amazon, Dell, Lenovo, Palo Alto, Arista, LEGO. Mr. Tran Thanh Phuong and ExtendMax have also won many prestigious international awards also.​


CEO Tran Thanh Phuongng in ExtendMax YEP 2020

His start-up process with ExtendMax was not easy. For the world's leading manufacturers, any mistake in complying with the host country's regulations can lead to major impacts on stock prices and can cause huge financial losses. As a young business, ExtendMax has had to make a lot of efforts to achieve the standards of becoming a direct supplier and win the trust of the world's leading manufacturers right from the first days of its establishment.

With a broad vision and sustainable development strategy, Mr. Tran Thanh Phuong has brought ExtendMax to an international level in the field of import-export consulting and regulation certification. He is also always interested in building a professional, dynamic and friendly corporate culture, creating conditions for employees to develop themselves and improve their capabilities.


Archivements and Awards

The success of Tran Thanh Phuong and ExtendMax has been recognized by international organizations with top prestigious international awards and honorary positions such as speaker in the Lithium Battery forum in Shezhen, jury member of the world's top prestigious Stevie Awards.


Judge of the Stevie Awards 2024

The Stevie Awards are the world's most prestigious business awards, established in 2002. When launched, the Stevie Awards were considered "The most prestigious award globally for the business community" and were once voted The New York Post praised it as "The Oscar Award for the business world". In Vietnam, this award has been awarded to outstanding businesses and entrepreneurs such as FPT, Viettel, VNPT, MobiFone, TH Group, Ms. Thai Huong - founder of TH Group...

The official website of the Stevie Awards talks about the judges as follows:

“Stevie Awards judges include many of the world's most respected managers, entrepreneurs, innovators and business educators. Each Stevie Awards harnesses the insight and talent of more than 200 judges each year.”


In 2024, Tran Thanh Phuong received the honor of joining the Stevie Awards juries. Although there are many judges, only a number of them have their biographies posted on the Stevie Awards official website like the CEO of ExtendMax.



SME100 Asia Award 2023

SME100 Asia award recognizes outstanding performance and remarkable growth of small and medium-sized enterprises (SMEs). To secure a place among the 33 award winners, Mr. Alex Phuong Tran has led ExtendMax underwent a rigorous evaluation process based on international standards, competing against 230 nominated companies in 2023.



Mr. Tran Thanh Phuong receiving the SME100 Asia 2023 award


Global Brands Award 2024

The Global Brands Awards have been organized since 2013 with the purpose of recognizing and honoring the comprehensive contributions of outstanding companies from around the world and operating in many different fields such as technology, education education, finance, international trade consulting... In 2024, ExtendMax has been honored as Global Brands Awards winner for "Best Regulatory Compliance Consulting Firm" title.


Global Brands Award - Best Regulatory Compliance Consulting Firm Vietnam Category
Tran Thanh Phuong
I am Tran Thanh Phuong, a jurist specializing in Product Quality Law, Cyber Information Security Law, Customs Law, Foreign Trade Management Law, and Commercial Law. I am a consultant trusted by the world's leading technology corporations in the field of consulting on legal regulations and market access requirements for importing information technology products into Vietnam
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